National Hispanic Heritage Month – Presentation & Panel on Culture and Entrepreneurship

Posted by: Ivy Gutierrez Category: Business Comments: 0 Post Date: October 10, 2017

National Hispanic Heritage Month – Presentation & Panel on Culture and Entrepreneurship

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.

How did National Hispanic Heritage Month Start?

The observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period starting on September 15 and ending on October 15. It was enacted into law on August 17, 1988, on the approval of Public Law 100-402.

The day of September 15 is significant because it is the anniversary of independence for several Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September 18, respectively. Also, Columbus Day or Día de la Raza, which is October 12, falls within this 30 day period.

Hispanics have had a profound and positive influence on our country nationally, regionally, and locally with their strong commitment to family, faith, hard work, and service. They have enhanced and shaped our national character with centuries-old and new traditions that reflect the multiethnic and multicultural customs of their community.

Culture and Entrepreneurship: Impact, Challenges, Success

Here in San Antonio Latina CEO is organizing several events to celebrate National Hispanic Heritage Month. We invite you to join us tomorrow for an interesting presentation and panel.


Wed, October 11, 2017
6:30 PM – 8:00 PM CDT
Register here



Texas State University
601 University Drive
School of Family & Consumer Sciences Room – FCS 189
San Marcos, TX 78666

The evening will commence with a doctoral research findings presentation by Valerie Ballesteros, a Senior Lecturer in Consumer Affairs at Texas State University and a Doctoral Candidate with the Doctor of Business Administration Program at the University of the Incarnate Word in San Antonio. Her thesis “Culture and Hispanic Entrepreneurship:Impact, Challenges, Success” is a final requirement for completion of the DBA program and will serve as a basis for continued post-doctoral activity including developing culturally conscious business curriculum and financial education for diverse student populations as well as Latino businesses and consumers.

A panel discussion will follow featuring Industry Leaders:

The closing remarks and Q&A sesison will be led by Janie M. Gonzalez, Latina CEO founder.

Ivy Gutierrez

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